28 Dez A taste of France in Berlin – Boulangerie Francois
I’m a lover of the „savoir vivre“ (french way of living). One of the best time of my life was my Erasmus-study time in Paris (2007/08). Since then I’m in love with this city and probably will be forever and always! One thing that I was really obsessed about: le baguette! Nobody can make better baguette bread than the french people! Never ever I could follow a paleo lifestyle if I would be still living in France. French bakery shops “boulangeries” have an irresistable gravity on me.
Living and working in the centre of Berlin gives you the feeling that there is an endless variety of everything. But there was still something missing in my opinion: a real french bakery, that would transfer me emotionally to Paris. I was more than happy when I observed right across my working space that a store “boulangerie francois” is going to open up.
Right at the first day of their opening I was there to see if this could be this location that I was missing. I was wondering why a bakery needs security people and why a camera team was inside. I found out that this bakery is just a temporary shop for 4 days. In marketing speech a so called “pop-up store”.
Actually it was all about the well known vodka “Grey Goose”. The bread of the boulangerie was made of the same wheat as it is used at the production of the Grey Goose. The inventor Francois Thibault believed that the production with the finest bread-wheat from the Picardie could give the vodka in the cognac a new meaning.
For four days Berlin got pampered with this fabulous bread. Accompanied with jam that was refined with the Grey Goose. You could eat it right on the spot or they even gave you a package with a loaf of bread and three little jam glasses.
Behind the bakery was even a hidden temporary bar that was serving Grey Goose. Sadly it was quite exclusive I couldn’t have a look inside. But I’m sure it was a great experience too.
The location is now history again and I’m missing this french taste in Berlin centre.